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HomeNewsWhat Challenges Are Pet Treat Products Facing?

What Challenges Are Pet Treat Products Facing?

2022-12-21

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(1) Packaging challenges

Pet Food packaging is a challenge for processors of an ever-expanding range of pet treat formats and ingredients. As consumers prioritize convenience over cost when purchasing pet food and treats.

Processors are therefore tasked with the additional product and packaging changes required for small batch production. Additionally, pet owners want more sustainable packaging and resealable options to preserve freshness, which can be challenging.

(2) The challenge of the complexity of the production process

Meeting the quality, variety and composition demands of today's pet treat market requires a collaborative effort between processors and suppliers. Managing the diversity of unique ingredients requires an experienced team of procurement and food science experts working with quality suppliers to ensure ingredients meet required specifications.


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(3) Technical challenges
New technologies facilitate the production of increasingly complex snack recipes. The latest pet treat lines, for example, are being updated with technologies that provide real-time data for temperature and humidity monitoring, as well as general information related to line efficiency. Additionally, updated equipment designs that focus on hygiene and reduce contamination help to ensure product quality for pet treat manufacturers.

Pet treat manufacturers are also innovating by finding new applications for existing technologies, such as exploring unique treat shapes and new ingredient combinations using existing technologies to differentiate products and meet customer expectations. Extrusion technology continues to develop, and in the future, we may well see 3D printing for snack production. The combination of equipment technology and availability of new ingredients provides pet treat manufacturers with a competitive advantage.

(4) Challenges of Propaganda
In such a crowded market, it is vital for pet treat processors to stand out from the competition. Bringing a truly differentiated product to market and promoting it properly is important.

The rise of e-commerce has helped many pet treat processors stand out from competitors and gain market share. Digital marketing and e-commerce have made it easier for brands of all sizes to reach their target audiences in a more effective manner. Building brand awareness, seeking consumer ratings/opinions, and creating [storytelling" can all be done through the digital/e-commerce experience-before the product reaches a purchase in store. Content creation and influencer marketing can also be effective strategies for increasing brand awareness.

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